A DTC wellness brand turns fragmented marketing data into 30% sales growth
+30%
Not disclosed
Not disclosed
A DTC wellness brand's data was fragmented across Shopify, Klaviyo, GA4, Meta Ads, Google Ads, and Amazon Ads. Reporting was time-consuming and dashboards couldn't keep pace with evolving KPIs, making insights like campaign-level LTV or blended CAC hard to extract. High-value customer segments sat in dashboards but weren't activated in ad platforms.
CorralData unified a DTC wellness brand's full marketing stack into a centralized platform functioning as both a reporting engine and customer data platform. Custom audience segments and key metrics were automatically pushed to Meta and Google Ads for real-time targeting. AskCorral AI enabled on-demand data exploration and custom metric building.
CorralData integrated Shopify, Klaviyo, GA4, Meta Ads, Google Ads, and Amazon Ads, using Reverse ETL to push custom audiences and AskCorral for AI-powered querying. Campaign performance was tracked across every channel in one place.
DTC and CPG e-commerce brands that need unified cross-channel reporting plus audience activation back into ad platforms.
Sales +30%
ROAS & conversion +39%
AOV +14%
Corey Beale
CorralData unified the brand's full stack — Shopify, Klaviyo, GA4, Meta, Google, and Amazon Ads — into a reporting engine and customer data platform, then used Reverse ETL to push custom audiences into ad platforms. Sales rose 30%, with ROAS and conversion up 39% and average order value up 14%.
The experts used CorralData as a reporting engine and CDP, with Reverse ETL to activate audiences in Meta and Google Ads and AskCorral AI for natural-language querying and custom metric building, over integrated Shopify, Klaviyo, GA4, and ad-platform data.
Three measurable outcomes: sales up 30%, ROAS and conversion rates up 39%, and average order value up 14% — driven by unified reporting plus audience activation back into ad platforms.
The source does not give a specific timeline. CorralData connects the marketing stack through pre-built integrations, so unified reporting and audience activation come online without a lengthy custom build.
DTC and CPG e-commerce brands that need unified cross-channel reporting plus audience activation back into ad platforms.
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