American Museum of Natural History empowers staff to explore data across hundreds of sources
100s of sources
Not disclosed
Not disclosed
The museum needed to make data-driven decisions across hundreds of disparate data sources. Staff across marketing, content, and visitor experience operations lacked an easy way to access and understand data insights.
CorralData unified the museum's many data sources into a single accessible platform. Staff could uncover insights and understand the underlying trends behind their metrics.
CorralData integrated key platforms including Tessitura, Delighted, the Explorer visitor experience app, and marketing tools, providing dashboards and deep-dive analytics. Staff explored KPIs such as NPS per ticket type, donations growth per segment, and visitation drivers.
Large cultural or nonprofit institutions with many disparate data systems that want to democratize insight access across non-technical staff.
Understanding the 'why'
Data-driven culture
Sources unified
Corey Beale
CorralData unified the American Museum of Natural History's hundreds of data sources — including Tessitura, Delighted, and its Explorer visitor app — into one accessible platform with dashboards and deep-dive analytics, so staff could explore insights without technical help.
The experts used CorralData's platform for data synthesis and reporting, providing dashboards and deep-dive analytics over integrated sources such as Tessitura, Delighted, the Explorer visitor app, and marketing tools.
Staff across marketing, content, and visitor experience gained access to hundreds of unified data sources, could understand the 'why' behind their metrics, and shifted decision-making to being rooted in data rather than opinion. Specific figures were not disclosed.
The source does not give a specific timeline. CorralData integrates existing sources through its managed platform, so staff reach self-serve dashboards without a long internal build.
Large cultural or nonprofit institutions with many disparate data systems that want to democratize insight access across non-technical staff.
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