D2C Wellness Brand Lifts EBITDA Margin 20% in 90 Days

QuantFi ran a full unit-economics review for a fast-growing D2C wellness brand, exposing unprofitable SKUs and channels and lifting EBITDA margin 20% within 90 days.

+20% EBITDA margin

EBITDA-margin lift in 90 days

2–4 months

Implementation Time

Christian Sanford

Managing Partner

QuantFi

Connect ↓

The Challenge

A fast-growing D2C wellness brand lacked clarity on unit economics and pricing, operating without visibility into true profitability across products and customer segments. It could not tell which SKUs and acquisition channels actually made money.

What They Built

QuantFi ran a comprehensive unit-economics review, building a fully burdened contribution-margin model incorporating COGS, fulfillment, marketing, platform fees, returns, and CAC. It segmented customers by acquisition source, LTV, and repeat behavior, ran pricing and discounting sensitivity analyses, and partnered with the internal team to realign pricing under a test-and-learn structure.

The team modeled contribution margin at the SKU and segment level, identified unprofitable products and customers, and reset pricing thresholds with the brand's team.

AI Role

Infrastructure

Integration Points

Impact

+20% EBITDA Margin

Overall EBITDA-margin improvement within 90 days.

+15% Gross Margin

Gross-margin increase on top-selling SKUs after pricing realignment.

-20% Wasted Spend

Reduction in spend on unprofitable customer segments.

Technology Utilized

Implementation Complexity

Revenue Growth

Cost Reduction

Best Fit For

Consumer brands scaling D2C spend that need SKU- and segment-level profitability clarity to fix pricing and cut unprofitable acquisition.

Christian Sanford

Managing Partner

QuantFi

Co-founder of QuantFi, building agentic AI and financial-modeling tools for finance teams, PE sponsors, and founders.

Get an intro

Industry:

Retail & E-Commerce

Consumer Goods & CPG

Business Function:

Finance & Accounting

Marketing

Company Size:

Project Cost:

Cost not disclosed

Ownership:

Organization Type:

Private Company

AI Pattern:

Data Synthesis & Reporting

Value Type:

Revenue Growth

Cost Reduction

AI Model:

Frequently Asked Questions

How did a D2C wellness brand lift EBITDA margin 20% in 90 days?

The brand ran a full unit-economics review that built a fully burdened contribution-margin model across COGS, fulfillment, marketing, fees, returns, and CAC. Segmenting SKUs and customers exposed unprofitable products and channels, and within 90 days the brand lifted gross margin 15%, cut wasted spend 20%, and raised EBITDA margin 20%.

What analysis approach was used?

The experts built a fully burdened contribution-margin model, segmented customers by acquisition source, LTV, and repeat behavior, ran pricing and discounting sensitivity analyses, and realigned pricing under a test-and-learn structure.

What results did the brand achieve?

Within 90 days: overall EBITDA margin up 20%, gross margin up 15% on top-selling SKUs, and a 20% reduction in spend on unprofitable customer segments.

How long did it take to see results?

Within 90 days - in the 2-4 month range.

Who is this unit-economics approach best for?

Consumer brands scaling D2C spend that need SKU- and segment-level profitability clarity to fix pricing and cut unprofitable acquisition.

Originally published by

QuantFi