D2C Wellness Brand Lifts EBITDA Margin 20% in 90 Days
~75%
2–4 months
Not disclosed
A fast-growing D2C wellness brand lacked clarity on unit economics and pricing, operating without visibility into true profitability across products and customer segments. It could not tell which SKUs and acquisition channels actually made money.
QuantFi ran a comprehensive unit-economics review, building a fully burdened contribution-margin model incorporating COGS, fulfillment, marketing, platform fees, returns, and CAC. It segmented customers by acquisition source, LTV, and repeat behavior, ran pricing and discounting sensitivity analyses, and partnered with the internal team to realign pricing under a test-and-learn structure.
The team modeled contribution margin at the SKU and segment level, identified unprofitable products and customers, and reset pricing thresholds with the brand's team.
Consumer brands scaling D2C spend that need SKU- and segment-level profitability clarity to fix pricing and cut unprofitable acquisition.
+20% EBITDA Margin
+15% Gross Margin
-20% Wasted Spend
Christian Sanford
The brand ran a full unit-economics review that built a fully burdened contribution-margin model across COGS, fulfillment, marketing, fees, returns, and CAC. Segmenting SKUs and customers exposed unprofitable products and channels, and within 90 days the brand lifted gross margin 15%, cut wasted spend 20%, and raised EBITDA margin 20%.
The experts built a fully burdened contribution-margin model, segmented customers by acquisition source, LTV, and repeat behavior, ran pricing and discounting sensitivity analyses, and realigned pricing under a test-and-learn structure.
Within 90 days: overall EBITDA margin up 20%, gross margin up 15% on top-selling SKUs, and a 20% reduction in spend on unprofitable customer segments.
Within 90 days - in the 2-4 month range.
Consumer brands scaling D2C spend that need SKU- and segment-level profitability clarity to fix pricing and cut unprofitable acquisition.
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