Engine's data was fragmented across multiple systems. The company needed to optimize marketing spend against its LTV:CAC ratio across all marketing channels.
CorralData's Connect platform provided seamless data integration, and Reverse ETL functionality shared insights directly with ad platforms and marketing agencies so the team could act on them.
CorralData unified sources including Gong.io, Salesforce, and HubSpot, using Custom Reporting, Reverse ETL, and Ask Corral. The team tracked LTV:CAC, ARPU, and Revenue Churn across channels.
B2B and marketplace companies that need to unify sales and marketing data and push LTV:CAC insights back into ad platforms.
CorralData's Connect platform unified Engine's fragmented systems — Gong.io, Salesforce, and HubSpot — and used Reverse ETL to push LTV:CAC and channel insights back to ad platforms and agencies, so the team could steer spend by unit economics and raise its LTV:CAC ratio.
The experts used CorralData's Connect platform with Custom Reporting, Ask Corral for querying, and Reverse ETL, integrating Gong.io, Salesforce, and HubSpot into one environment.
Engine raised its LTV:CAC ratio, reduced cost per major account, and converted high-value customers more efficiently across channels. Specific figures were not disclosed.
The source does not give a specific timeline. CorralData Connect integrates existing systems through its managed platform, so unified reporting and activation come online without a long build.
B2B and marketplace companies that need to unify sales and marketing data and push LTV:CAC insights back into ad platforms.
