Casper embedded as an interim RevOps team and replaced guesswork with models. A continuously tuned lead-scoring engine took over from the static, black-box rules, giving sales a defensible read on which leads to chase. Transcript analysis of sales calls surfaced patterns and rep-level coaching signals. Around the models, they redesigned application forms to qualify better, automated nurturing to cut no-shows, and put a CRM governance framework in place so ownership stopped being fragmented across marketing and sales. The school unlocked an estimated ~50% lift in qualified lead volume and clearer separation of won-versus-lost deals. [Outcome metrics are stated as potential on the source page — to be confirmed.]