insights >>

September 9, 2026

Hallucinations: A practical guide

contents

Bill Murray’s cumberbund

How LLMs work

Why this leads to hallucinations

What is a hallucination, anyway?

Back to our example

All hallucinations are not the same

Benchmarks to the rescue?

What can we do about it?

The paradigm shift.

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Edmundo Ortega

Partner

Machine & Partners

20+ years building digital products across startups and enterprise. Founded Machine & Partners to help companies avoid AI pitfalls and ship real products using design, product, and engineering experti

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