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September 9, 2026

SMB Service Companies Have the Edge in the Age of AI — If They Don’t Screw It Up

contents

The 5 Most Common Mistakes SMBs Make with AI

What SMBs Should Do Instead

Start with the Customer Experience

Don’t Just Add AI — Redesign Around It

Invest in the Right Talent and Skills

Embrace Continuous Learning

Don’t Be Afraid to Ask for Help

The Opportunity (and the Risk)

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Robert Hatta

Helping Leaders Design, Align, and Motivate Their Teams for Scale

Ten-X Talent

Founder-focused advisor helping startups and legacy businesses grow intentional, AI-enabled teams. Former product leader for Apple, Netflix & more, with deep expertise in culture and team design.

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