How AI Unlocked Millions in Hidden Deal Value for a Media Company

Discover how Alex Brownstein and 3C Ventures helped a media client overhaul their backend sales operations—unlocking an 8% increase in deal value through AI. In this real-world case study, Alex shares how his team mapped out a legacy “pitch to pay” process, prioritized 27 AI-powered components, and rolled out a fit-for-purpose AI solution that integrated with existing systems.

More than just tools, this transformation focused on change management, adoption, and aligning KPIs across teams. This is a must-watch for leaders in media, advertising, and beyond—especially if you're looking to improve efficiency and unlock measurable ROI with AI.

Key Benefits Achieved:

• 8% Increase in Incremental Deal Value through better speed and surfacing of insights.
• Streamlined Workflows without overhauling legacy systems.
• 27 AI Components Identified and prioritized based on custom KPIs.
• High Adoption due to early user involvement and smart change management.

Chapters:

00:00 – Intro: Who is Alex Brownstein?
01:20 – The AI Moment in Media & Advertising
03:10 – What Makes This Disruption Different
04:23 – Alex’s Framework: Start Small, Target ROI
06:11 – Common Pitfalls in AI Adoption
08:36 – Estimating ROI from AI Projects
11:57 – Where AI Adds Value in Media/Ad Workflows
14:55 – Build vs Buy: A Practical Framework
17:35 – The Role of 3C Ventures: Strategy to Implementation
20:06 – Case Study: Fixing a Broken “Pitch to Pay” Process
22:48 – Building on Top of Existing Systems
24:50 – Ensuring Adoption Through Clear Value
27:20 – How to Involve Users Without Slowing Down
28:21 – What Drove the 8% Deal Value Increase
29:39 – Importance of KPI Alignment
31:17 – Don’t Ignore Your Data
34:32 – Advice for Driving Long-Term Adoption
35:48 – Who Should Reach Out to 3C Ventures

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