How Ashley Gross Slashed a Marketing Org's Campaign Prep from 90 Days to 45 Minutes with AI

In under 3 minutes, Ashley Gross shows how one VP-led marketing team replaced a three-month campaign cycle with a 45-minute, AI-powered workflow.

WHAT CHANGED
• Automated campaign-brief form that forces every request to link to a strategic KPI
• AI agent that pulls 10 analyst quotes + competitive intel in seconds
• Marketers re-allocated the recovered hours to higher-value creative work and cross-team input

KEY TIMESTAMPS
0:10 – Discovery: 13 hours of prep before a single draft
0:55 – Automating the “What counts as a campaign?” brief
1:40 – AI agent gathers research + credibility quotes
2:15 – Extra time unlocked for product & engineering voices
2:40 – Result: Ideation-to-live in 45 minutes

WHY IT MATTERS
• Eliminates zombie projects by tying briefs to real KPIs
• Transforms stakeholder friction into a structured, repeatable process
• Proves you don’t need perfect data—just clear guardrails and a single agent

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