Discover how UserTesting's Head of Generative AI Business Strategy, Michael Domanic, emphasizes the importance of measuring ROI to ensure effective AI transformation. In this clip, Michael outlines the critical reasons to track ROI, highlighting how it enables better fiscal responsibility, clearer communication with leadership, and strategic prioritization of impactful AI projects. Learn about UserTesting’s specific methods for calculating AI impact, including detailed before-and-after analysis and targeted use cases such as enhancing marketing campaigns.

Key Takeaways:

Why ROI measurement is crucial for AI investments.

How ROI data helps prioritize and scale successful projects.

Real-world examples of calculating AI-driven improvements.

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