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March 9, 2026

How to Operationalize AI: 32 Kickstarts, One Consistent Pattern | Justin Massa & Jason Rubinstein

Proof of Work — Episode 097
Why Most AI Spending Never Reaches the P&L
Jimmy Bijlani, AI Momentum Partners
00:00
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Justin Massa and Jason Rubinstein, co-founders of Remix Partners, join Stu Willson to unpack what it actually takes to move AI from scattered experiments into real operational change. Drawing on 32+ client kickstarts across industries, they cover why executive engagement is the single biggest success factor, how to use a simple three-tier deployment framework to prioritize where AI goes next, and what it means to make a business "agent-legible" — restructuring how information is stored so agents can navigate it without burning through overhead. They also walk through a manufacturing case study where a custom-parts company cut its RFQ turnaround time nearly in half.

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