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June 25, 2025

Identifying Effective AI Use Cases: Advice from News Corp’s Nicole Castillo

Proof of Work — Episode 097
Why Most AI Spending Never Reaches the P&L
Jimmy Bijlani, AI Momentum Partners
00:00
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Nicole Castillo, VP of Strategic Products at News Corp, shares her insights on how to pinpoint impactful AI use cases within your organization. In this concise clip, Nicole emphasizes the importance of starting with your business's core problems rather than immediately defaulting to AI solutions. Discover her practical approach to identifying use cases, understanding current processes, measuring potential benefits, and why tackling your biggest challenges first is essential for successful AI implementation.

Key Takeaways:

Why "sticking AI" onto a problem isn't always the answer.

The value of thoroughly understanding processes, people, and metrics before applying AI.

Practical tips for determining the real ROI of AI solutions.

🔔 Subscribe to the Just Curious Newsletter for more practical strategies on AI integration: https://just-curious-ai.beehiiv.com/?utm_source=website&utm_medium=video&utm_campaign=NICOLE_CASTILLO_USE_CASES

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